Cristiano Ronaldo's best goal and Toni Kroos' spectacular free kick, seen from unprecedented perspectives. The New York Times does not stop innovating. Statistics from Magnaglobal and Campaign Asia say that from advertising alone, global newspaper revenue was $56.14 billion in 2016, down 15% from 2014, when it was $66.28 billion. This is just a piece of information that the printed paper newspapers are in retreat. However, there are success stories, and among them, a paradigmatic: the New York Times. This American media outlet is managing to sustain its print edition and grow geometrically in online subscriptions, which is why the media world looks at it as a beacon to follow.
Its numbers are overwhelming : more than 2.7 million subscribers to SMS Marketing Service its digital editions, 139 thousand new adherents in the first three months of 2018 and a much lower dependence on advertising than a few years ago. And there is more: the subscriptions and the sale of the paper newspaper now represent 63 percent of the group's turnover, against 30 percent of advertising, which in 2011 represented more than half of the income. Innovation To grow, the formula has many ingredients, but there is one vital one: innovation.
As proof, this impressive edition that the graphic team of the newspaper made is enough to show two of the goals of the 2018 World Cup in Russia. One by Cristiano Ronaldo playing for Portugal, and another by Toni Kroos, in the final seconds of the duel between Germany and Sweden . “Two goals from the first round of the 2018 World Cup stand out above the rest, worthy of a second closer look, much closer,” recounts the New York Times in the article titled “ The Outstanding Goals of Ronaldo and Kroos as You've Never Seen Them” . "We have dissected the critical moment of each goal in order to move through the scene," he adds.